Steps to Sell: 02
Preparation & Photography
First impressions matter. How your house looks on Funda completely dictates how many people show up to view it.
The Golden Rule: Depersonalize
Buyers need to envision themselves living in your house, not you. This means stripping back personal items to create a clean, modern canvas.
What to Remove
- Family photos and personal collections.
- Clutter on kitchen counters (store appliances).
- Excessive furniture that makes rooms look small.
- Pet beds, litter boxes, and food bowls.
- Coat racks full of winter jackets.
What to Add/Keep
- Fresh flowers on the dining table or kitchen island.
- Clean, fluffy towels in the bathroom.
- Maximum natural light (open all curtains/blinds).
- A few modern, neutral accessories.
- Hotel-style made beds.
Professional Photography and Styling
Almost all selling agents in the Netherlands partner with professional photographers. This is crucial. A standard package usually includes:
- Wide-angle, high-dynamic-range (HDR) photos of every room.
- A 360-degree virtual tour.
- A professional video walk-through.
- Official NEN2580 measurement reports and 2D/3D floor plans.
A Note on 'Fundafying'
Many agents use professional interior stylists. If your house is empty, they may bring in rental furniture and art. If your house is furnished but dated, they might bring contemporary pillows, rugs, and accessories just for the photoshoot. This is standard practice in the Dutch market to maximize your return.